This is Why I'm Excited About RIM Acquiring TAT

December 23, 2010 3 Comments

When the news came out earlier this month about RIM buying The Astonishing Tribe (TAT), an innovative UI company, the blogs all ran a collection of videos of TAT’s design concepts that they’ve yet to actually implement in real life.  While theoretical designs are great, I’m more interested in what they have actually done recently.

In this video, we see Engadget interviewing a rep from Fujistu who is showing off their dual-touchscreen flip phone that was developed with a great deal of input from TAT.  In it, you can see an email application where you can see your email list on the top screen, and the body of he message in the screen below, but it’s the photo-sharing app that has my interest piqued.  In this app, you can share your photos by dragging them to custom made groups of your contacts.  Although the functionality hadn’t been made for this interaction demo, the interface is pretty slick.  I’m looking forward to see what ideas TAT may have in store for the PlayBook and other future devices.

What do you guys think?  Is TAT the company that will bring RIM’s UI into this decade?  Will they be able to live up to the hype?  Sound off in the comments.

[Engadget]

No related posts.

Twitter Digg Delicious Stumbleupon Technorati Facebook Email
Opinion

About DrewCPU

Founder and Editor-in-chief of BerryManiacs, Drew has been a BlackBerry addict for nearly 4 years. Hooked ever since using his work-issued 8703c, Drew has had 5 different BlackBerries, but is still using his Storm2 9550 now.
View all posts by DrewCPU →

3 Responses to “This is Why I'm Excited About RIM Acquiring TAT”

  1. Genevieve Carlini Reply January 22, 2011 at 1:37 am

    Hi, I can’t understand how you can add your web site in my rss reader. Can you Support me, please

Trackbacks/Pingbacks

  1. TAT Shows Off What They’ve Been Working On | BerryManiacs - February 16, 2011

    [...] been working on since they were acquired by RIM last year.  I mentioned at the end of last year why I was excited about TAT, and now I’m glad to see what they’ve been doing.  The first one (shown above) is an [...]
  2. RIM May Partner with User Experience Company YOU i Labs | BerryManiacs - June 14, 2011

    [...] UI that has become so popular on HTC phones (shown above).  They will reportedly work alongside The Astonishing Tribe to build the UI for the next generation of BlackBerry [...]