There has been a lot of speculation in the past week about how well the PlayBook has been selling in the first month since it was released. Originally, an RBC analyst estimated that RIM has sold 250,000 PlayBooks in the first month based on data coming from the sales channels. On Friday, because news like this tends to snowball a bit, BGR got a report from a source at an unnamed “trusted source from a major big box retailer” indicating that the PlayBook missed their sales projections by as much as 90% and had a higher return rate than the Motorola XOOM, which is currently at around 7%.
RIM has stated that they will not release any sales numbers until their quarterly earnings call on June 16th. However, unwilling to let these rumors float around without a response, RIM had this to say:
The source of the reported comment is anonymous and unknown to RIM, but the comment is certainly inconsistent with the positive feedback we have received from our main retail partners. As previously indicated, RIM will provide a business update on BlackBerry PlayBook results on June 16.
For reference, here is a public statement recently offered by Best Buy:
“Best Buy has had great success selling BlackBerry smartphones in North America, so our sales expectations for the BlackBerry PlayBook were very high. To date, we have far exceeded those expectations and we’re finding that customers are even more interested in purchasing once they’ve tested the PlayBook in the store.”
I did some digging, and found this statement from Best Buy in an article from Computerworld, but it was only written after a week of sales, so it is possible that sales dropped below expectations in the last 3 weeks. To add to the confusion, mobile carrier Cellular South gave this statement to the Wall Street Journal over the weekend:
Dave Miller, a spokesman for closely held Cellular South Inc., the eighth-largest wireless carrier in the U.S., said the device is selling well, particularly with business customers that already deploy the BlackBerry. “They view it as a companion device to the BlackBerry,” Mr. Miller said, adding that there have been few if any returns of the device.
I fear that this rumor will be like the rumor of the bad battery life for the PlayBook. All it took was for one analyst to say that the PlayBook wouldn’t have great battery life, even though RIM came out and denied it, for the story to be treated as a fact for a lot of people until the PlayBook finally came out. I guess we’ll all have to wait and see on June 16th. Personally, I’m less interested in sales numbers as I am in how many people have “activated” their PlayBook (linking it with your BlackBerry ID) and how many people have downloaded apps.